University of Central Florida

The objective of the Spotlight section of the homepage is to display a graphic and text that links to various university-wide events, programs, initiatives and offerings. The message will link to a site or page hosted by an appropriate office; these sites will need to follow the graphic standards issued by University Marketing.

To submit an idea for this content area, use the form below. Submission does not guarantee usage of the idea. University Marketing makes the final decision on content and visual representation.

Tips for Creating Effective Spotlights:

1. Don't repeat words or include similar words in the title and description. Example: Register for Registration
2. Make the message succinct and eliminate the obvious. Example: "2009 Research Week" can be "Research Week"
3. Clarify and communicate the not so obvious. Eliminate acronyms and jargon.
4. Be brief, be bright, be done. Shorter titles are better.
5. Change behavior by making it action-orientated. Example: "Register for"
6. Short copy (3 sentences on home page should be max; 2 even better)
7. Make the image eye-catching, simple and legible.

Spotlight Image Specifications:

JPG or GIF file. 100 pixels wide by 120 pixels tall. Image size should be 40 kilobytes or less.